May 8, 2012
Within Michael Porter’s 592-page tome, Competitive Strategy, the Harvard Business School professor describes the foundation of strategy as the processes which an organization elects to excel: ...Ultimately, all differences between companies in cost or price derive from the hundreds of business processes required to create, produce, sell and deliver their products or services.” …differentiation arises from both the choice of business processes and how they are performed.” …the essence of...
Read More →May 8, 2012
In Richard Rumelt's "Good Strategy / Bad Strategy" tome, makes a good observation re: strategy and leadership. He claims that one person may be responsible for both, but they are not the same thing. Leadership "inspires and motivates self sacrifice" which is vital in "change" or "transformation" initiatives as it helps the troops feel better about the necessary adjustments. On the other hand, strategy is "the craft of figuring out...
Read More →December 17, 2009
Salient data points: 23: # of consecutive years of Pepsi Super Bowl advertising7.3%: Pepsi’s volume decline in first nine months of 20092.3%: Soft-drink industry’s volume decline over same period6.6%: Coke’s volume decline over same period$74.6M: Pepsi brand ad investment in 200860%: year-over-year (YOY) increase in Pepsi’ online ads in 2010$3M: Cost of 30-second Super Bowl98.7M: # of 2009 Super Bowl viewers Strategic Brilliance or Blunder: Brilliance. The TV ad spot is becoming...
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