August 30, 2013
Today’s business climate is defined by constant change and increasing competitive pressures. As companies strive to maximize growth and profit margins, they face more demanding customers, new regulations, globalization, digitization, and the disruptive effects of the newest advancements in technology. There is relentless pressure to streamline processes, sustain profitability, drive inventory, create innovative sales and marketing programs, and share information in real-time. All of these critical factors are changing the marketplace significantly – introducing new challenges and generating new business requirements.
In this ever-changing digital world, new businesses emerge, while old ones either adapt or disappear; they succeed on their ability to embrace and effectively unleash the power of innovation. Rather than just supporting traditional methods, digital transformation inherently enables that innovation. A key responsibility of any leadership team is to ensure that the business not only survives, but also thrives under these new market conditions.
Next-Generation Enterprise Architecture (NEXEA) isn’t just about business, digitization, or new technologies; rather, it takes the most important elements of each and fits them together to build a more powerful engine. Utilizing a business-oriented approach, NEXEA is the alignment of industry strategies and models with emerging technology enablers. That’s the beginning of digital transformation.
LiquidHub’s Next-Generation Enterprise Architecture Playbook – a recently published book (Summer 2013) – presents digital transformation concepts – and is geared for business leaders, both business and IT, who want to help their organizations build more effective, #digitally-oriented solutions. We hope business executives use the playbook to drive strategic innovation that improves customer interaction, advances technology integration, promotes cost efficiency, and supports growth.
To request a harbcopy, please email: rbordogna@liquidhub.com